Harmony Europe, SITA Solving, and the Moroccan Renault Car Factory
It’s not very often that you can tie an industrial baler to an electric French car, but we can.
Harmony Enterprises has been working with a leader in the French waste recycling industry, SITA Solving, for over fifteen years. But with the fairly recent opening of the Harmony Europe office, Harmony is now able to provide enhanced worldwide service. Jean-Marie Rosenzweig, Managing Director of Harmony Europe explains, “With the growing balers market, our Harmony Europe office gives us the capacity and reactivity for worldwide repairs and maintenance….As SITA Solving expands they were looking for a better waste control system, and Harmony Enterprises has been able to provide the solution through their large choice of equipment.”
Jean-Marie Rosenzweig goes on to explain how a Harmony baler got into a Moroccan car factory, “SITA Solving deals with waste solutions in the Renault Car Factory in Morocco, in a tax free zone considered as a European economic territory.” The Renault car factory in Morocco is the number one French car manufacturer, and its alliance with Nissan makes it the world third largest automaker. According to the Renault.com, “The Renault-Nissan Alliance is developing a complete range of 100% electric powertrains… For Renault, the electric vehicle is a real long-term solutions to today’s environmental and noise pollution issues in cities.”
According to the European Commission Environment, the Renault Moroccan car plant has already established a reduction in energy consumption, reduction in water consumption, and reduction in waste. Renault aims to cut their carbon dioxide emissions by 98% at this same Moroccan plant, making it the first car factory in the world to use renewable energy.
Car Factory Reduces Waste
With their company-wide commitment to environmental respect, it is clear that Renault is trying to set an example in waste reduction with their investment in a horizontal baler and drum crusher, as well. 
Ramon Hernandez, Transport Manager at Harmony Enterprises Inc., organized the shipment of the humongous waste reduction equipment from Harmony, MN USA to the Renault plan in Morocco together with SITA Solving and Magali Marque, Transport and Logistic Coordinator in Harmony Europe. Magali explains, “They requested two types of waste management machines, one able to compact the drums (the Drum Crusher DC5500) and another one to bale the plastic and cardboard packaging (the H60XL Horizontal Baler). It took about 4-5 weeks to get to the Moroccan coast via sea container.” The effort was well worth it, as Harmony’s baler will certainly help as this industry-leading car factory reduces waste.
The French commercial team lead by Jean-Marie Rosenzweig know that the H60 horizontal baler is going to meet the needs of SITA Solving and Renault because it has been designed and customized following their own unique needs and requests. Thibaut Poulier, Sales Manager, describes the 
benefits of the horizontal baler, “The best advantages of H60XL are the semi-automatic wire feeding system, and the extreme density of the bale. With the semi-automatic wire feeding system the baling process is much quicker than with any other type of equipment they had before. The extreme density of the bales will enable them to valorize at the best price the different material whether plastic or cardboard.” He goes on to emphasize the safety and work environment, “This H60 machine has been equipped with an ‘Isolated Worker Protection Device’ to secure the baler and safety of any employee working independently with the machine. The heavy duty frame of the machine needing very few servicing will ease the work load and work environment.”
Harmony has built a close business relationship with their clients, like SITA Solving, based on reactivity, flexibility, reliability and awareness of their needs. Jean-Marie Rosenzweig and the rest of the customer service and sales staff practice this every day. Thibaut Poulier gives an example, “We always advise any potential buyer to inform us of information that might not seem to matter for them, but could mean a lot to our designers and engineers’ ideas. For instance, the actual premises, the work flow, the quantities, the staff, the targets, the investment return, extensions projects… all these details make a difference to how we identify our customers’ needs, and then deliver.”
Jean-Marie Rosenzweig and the rest of the Harmony Enterprises team are honored to be able to work hand-in-hand with leaders in green initiatives like SITA Solving and the Moroccan Renault Car Plant. By helping them reach their goals, Harmony is reaching their goals as well.
