There have been many significant changes to the ways that businesses market their products and services over the past two decades. The advent of the internet brought about the need for websites, blog posts, email campaigns, and the like. Not soon after, marketers saw the power in the use of social media such as Facebook, Twitter, Instagram, LinkedIn, and so on. Of course, there is also Video Marketing with YouTube, Vimeo, and others.
As the dynamics of technology continues to change, so does consumer preference in the way they desire to receive this marketing information. Video content marketing has taken the world by storm and is now a necessity in any content marketing plan. In fact, YouTube is currently the second largest search engine on the web.
According to vidyard.com, video marketing:
- Improves SEO and Provides Greater Optimization Opportunities With Feedback Loop
- Gains Stronger Consumer Attention With Higher Engagement
- Meets Growth of Video Favored Technology
- Results in Higher Consumer Retention Rates
- Has Better Email Click-Throughs
- Creates Stronger Emotional Connections
- Results In Increased Customer Conversions
Even with this escalating trend toward video marketing, many business owners rely on the text in web pages to get their message across to their audience. Not only do they not have the proper equipment to film, edit, and upload their videos, they often lack the expertise on how to write voiceover scripts, shot lists, and knowledge of fundamental filming principals.
Adding video as a line item in a marketing budget can have serious financial implications. Video can be expensive, time-consuming, and not always easily accessible.
Flying To The Rescue for Video Marketing
One Minnesota-based company is making video marketing much easier for businesses, municipalities, and non-profits in southern Minnesota. Flying Buttress Media, from New Ulm, Minnesota, has been creating high quality, high definition video since 2013. Co-Owners Jack Beranek and John Guggisberg both have extensive backgrounds in video production and bring a high level of talent, combined with their Midwestern work ethic, to each individual project. Their unique company name comes from the architectural term for a structural support. It is in this same support of many Minnesota businesses that this company has earned their superior reputation.
Most recently, Flying Buttress was contracted by Harmony Enterprises, the waste and recycling solutions provider based in Harmony, Minnesota, to produce its signature piece, “Experience Harmony” on the homepage of their new website (view the video here). This project was so successful that the baler and compactor manufacturer has engaged them to produce product videos for their complete line of balers, compactors, and beverage destruction equipment.
As a blend of both product and instructional videos, these professional productions include the latest in video and lighting technology, studio voiceovers, music, and graphics. They will play an integral role in Harmony’s commitment to effectively reach a global audience in need of waste and recycling solutions.
Take a look at some of our most recent videos:
To learn more about Flying Buttress Media, & view their portfolio, visit their website at flyingbuttressmedia.com
Harmony Enterprises, Inc. makes balers, compactors, and beverage extraction equipment for waste and recycling. We also provide industry leading customer service, preventive maintenance, and warranty options as part of a total solutions approach. We care about the environment and are always working toward making the earth a greener, more sustainable place for generations to come. If you are interested in learning more about our videos, or other recycling and waste equipment or services, please visit our YouTube channel, contact us or call us at (507) 886-6666.